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Betsey Johnson

Betsey Johnson

betsey johnson optical campaign

I was very excited to take on this project at Betsey Johnson because of my own reliance on and obsession with eyewear. I chose to shoot on flat colors and to incorporate whimsical, feminine propping, sometimes incorporating Betsey Johnson charms and jewelry. For the back cover I designed an EYE TEST CHART FOR PUNK GIRLS that, along with the logo, was printed with neon pink ink with a UV spot.

Art direction: Sarah Schmitt

Photography: Matthew Hawkes

Styling: Mariya Ibragimova

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Fall 2018 Campaign

We worked with Bronx-based rapper Princess Nokia on our 2018 Fall Campaign. I designed a collage using vintage Betsey prints to use as a set for this photoshoot. We then used the same print for gifting packaging.

 

Social Media

Social media content I created for Betsey Johnson Social Media channels over the past year.

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blue by betsey johnson spring 2018 campaign

This is one of the first campaign shoots I helped the Betsey Johnson team with. I presented research to our team in support of the creative direction, wrote the shot list for this campaign, chose locations given to us by the scout, and oversaw the retouching process for this campaign.