betsey johnson optical campaign
I was very excited to take on this project at Betsey Johnson because of my own reliance on and obsession with eyewear. I chose to shoot on flat colors and to incorporate whimsical, feminine propping, sometimes incorporating Betsey Johnson charms and jewelry. For the back cover I designed an EYE TEST CHART FOR PUNK GIRLS that, along with the logo, was printed with neon pink ink with a UV spot.
Art direction: Sarah Schmitt
Photography: Matthew Hawkes
Styling: Mariya Ibragimova